travelling-blogger

A headdress of the crowd: Vera Wang partied among bikini clad models at Nikki Beach in Mallorca

Party on Wang: The designer treated twelve of her friends to a decadent meal at Nikki Beach

Everyone loves a food photo: Vera Wang took photos of the Nikki Beach Dessert Boat

The arrival of Nikki Beach has been tipped as playing a key role in Mallorca's transformation of Calvia beach into a luxury travel destination.

In recent years, millions of pounds have been invested in the region, with luxurious marinas and Michelin-starred restaurants such as Port Adriano, a £560million architectural wonder designed by Phillipe Starck, which is helping to attract the Jet-Set crowds to the area.

Plush: The pool at Nikki Beach in the Calvia region of Mallorca

Nikki Beach Mallorca opened for its third summer season on in May, offering guests the Ultimate Beach Club experience, with its signature plush, all-white sun beds, chic drapery and white teepees making it a luxurious day party venue for the world's Jet-Sets, VIPs and celebrity clientele.

Just 25 minutes' drive from central Palma, the property is located near Calvia on the island's West coast.

It is made up of a beach club, two restaurants including a poolside and a seafront restaurant, a cocktail bar and a boutique.

Luxurious: In recent years millions of pounds have been invested in the Calvia region

Nikki Beach has played a key role in the transformation of the area into luxury travel destination

The club also offers an area for beauty treatments, an exclusive zodiac yacht pick-up service for guests, seafront dining and an extensive champagne and cocktail list.

This season the beach club is set to launch a new fine dining menu which will include a range of fresh, locally caught seafood, sushi served on dragon boat platters and seasonal salads with an international twist.