Photos of holidaymakers carrying too much luggage on board flights shared on social media in new #CarryOnShame Twitter campaign
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A social media campaign has been launched to name and shame holidaymakers who take too much carry-on luggage on board planes.
Travellers are urged to publish photos of flyers carrying large amounts of holdall baggage, using the hashtag #CarryOnShame.
The campaign was launched by Spud Hilton in the US as airlines introduce higher fees for checked baggage - meaning more holidaymakers are opting for large carry-on bags to avoid paying the charges.
Social media campaign: Spud Hilton tweets a photo of a woman carrying excess luggage
The journalist and blogger wants airlines - which only have a limited amount of space in overhead lockers - to crack down on passengers breaking the rules and bringing on board excess bags.
It means due to people carrying larger bags, other passengers are forced to check in their hand luggage, or store their bags rows away from their seats.
And he is encouraging travellers to take photos of those carrying what looks like excess luggage - naming and shaming them on social media.
Campaign: Spud Hliton launched the initiative to draw attention to flyers who take too much luggage on flights
On his blog SFGate, Hilton writes: 'We've all seen them. The passengers at the gate dragging roller luggage that is more the size of a clown car than a carry-on. And of course they have a "personal item," a bag or case in which you could smuggle a small pony.'
He adds: 'Which is the bigger sin? The passenger disregarding the airline rules — or the airline not enforcing them?
'We think it's worth calling attention to both, which is why we're asking travelers at the airport (past security) to look for examples of "carry-on shame," to take pictures or videos of the obviously oversized "carry-on" luggage and post them on Instagram, Twitter and Vine with the hashtag #CarryonShame.'
Online shaming: Photos of people carrying excess luggage have been shared on Twitter
The campaign has also spread to Australia. Frequent flyer Will Overman told news.com.au: 'On my way from Hobart to Sydney on Monday night after a long weekend I was shocked at the size, weight and number of carry-on luggage items people were trying to cram on a two-hour flight.
'There was even an announcement on the flight asking 10 people to volunteer to have their hand luggage stowed underneath because the overhead lockers were so over-crowded.'
A Qantas spokesman told news.com.au oversized carry-ons can cause headaches for fellow passengers: 'It's really important that passengers comply with the requirements for carry-on baggage.
'The restrictions on size mean that everyone gets a fair allocation of space on board the aircraft.
Catching on: A flyer tweets a photo of an oversized bag in the overhead lockers on board a flight
'They also help speed up the boarding process so that our flights can depart on time – which is especially important over the busy Christmas period.'
Although most UK airlines enforce a strict hand luggage rules, Hilton says not all airlines enforce them - and the size and weight of allowances may vary (see Skyscanner graphic below).
It comes after MailOnline Travel revealed Ryanair passengers flying from Ireland to London were delayed and forced to check in their hand luggage due to limited space.
The budget airline's 'second carry-on bag for free' promise came under fire as it applies to just the first 90 10kg cabin bags, meaning other holidaymakers had to queue as suitcases are checked in on flights – causing delays.
And four easyJet passengers were forced to volunteer to disembark and take a separate flight after the plane they were travelling on was grounded due to being 200kg overweight.
Members of the TOWIE cast were on board the flight from Southend to Malaga on Saturday - with some admitting their luggage was overweight.
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