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An Italian hotelier has produced a television advert teaching Russian holidaymakers about etiquette and asking them to smile more.

The advert, which will air on Russian television ahead of the summer season, is a response to the vast quantities who descend on the Tuscan resort of Forte dei Marmi every year.

The eastern tourists have gained a reputation among locals for being 'arrogant', according to Italian newspaper La Repubblica, for not thanking staff or appearing cheerful enough.

Cheer up: Russian tourists are being asked to smile more and interact with staff at hotels and restaurants at Forte dei Marmi

Salvatore Madonna, head of the luxury hotel group Soft Living Places, wants to help Russians 'better integrate' during their stays and has employed Russian model Ljudmila Radcenko to take part in the advert.

The advice includes telling Russians to 'please smile more' and states: 'If a dish or service pleases you, show your satisfaction by saying thank you - not just leaving a big tip.'

Other Italian basics are also included in the advert, such as telling Russians not to order a cappuccino after lunch as it is traditionally a morning drink. Instead, espressos and macchiatos are the caffeine drinks of choice in the afternoon.

Mosco-on-Sea: Forte dei Marmi is packed with luxury boutiques which attract Russian holidaymakers, who have been advised in the advert not to wear tiny bikinis and high heels at the pool

Tuscan retreat: Forte dei Marmi has been dubbed Moscow-on-Sea for its popularity among Russians

They are also advised not to show off by ordering the most expensive wine on the menu or carelessly leaving huge tips as it is considered vulgar.

And women who wear high heels and barely-there bikinis are advised by Radcenko to tone it down.

The upmarket resort of Forte dei Marmi has become a favourite with Russian holidaymakers, being dubbed 'Moscow-on-Sea'.

The resort caters to its wealthy guests by translating menus into Russian and with a host of expensive boutiques for shopping.

The three-minute advert also asks Russians to interact more with hotel staff, by smiling at them and making eye contact.