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American Airlines is tapping into the youth market with the introduction of their new in-flight music.

New indie music was first piped into the cabin - during boarding and disembarking - a few months ago and has quickly become a hit with passengers.

In fact, many have taken to Twitter to share their approval of the new on board playlists, which feature rockers such as The xx, Haim, Phantogram and Hozier.

American Airlines is targeting a younger demographic with the introduction of their new 'indie' cabin playlists

According to BuzzFeed News, on an internal blog, American Airlines representative, Barbara Delollis, discussed the company's decision.

'For 2015, they sought out a style of music that's upbeat yet not distracting, helps American stand out from the competition and appeals to younger generations,' she wrote.

And it takes a lot for a track to make the cut.

According to Delollis, the songs aren't just those 'you might find on the iPad/Spotify of a Gen Xer or Millenial. 

Foster The People is just one of many indie rock bands that are included on American Airlines' new playlists

Tracks from Hozier (left) and Lykke Li (right) were also hand selected to be played on board the flights

While boarding and while disembarking, specially selected indie rock music will now be piped into the cabin 

The change comes on the heels of unfavourable customer feedback about the airline's previous cabin music, which were instrumental piano versions of pop songs. 

Brian Richardson, senior manager of American's in-flight entertainment and connectivity, also shared his thoughts about the switch on the same internal blog.

'The instrumental versions of pop songs had become tired and people were ready for a change,' he added.

One Twitter user was especially excited to hear one of her favourite bands, Phantogram, on board

Washed Out, or Ernest Greene, is an electronica singer-songwriter and record producer from Georgia

Hozier's Take Me to Church was one of the biggest songs of the year - and can now be heard on board

Phantogram (left) and The xx (right) are two of the featured artists on American Airlines new cabin playlists

One customer mused that boarding his American Airlines flight felt like heading into a trendy nightclub

For this Twitter user, the best part of his flight was the boarding music playlist - and arriving safely, of course

Some passengers aren't totally excited about the change, like this man, who liked the previous elevator music

He also shared his excitement about seeing customers on board take out their smartphones and use the Shazam app to identify the songs playing.

'Who would've thought that we'd be introducing some people to these indie artists?' he wrote.

The indie music is paired with the airline's new state-of-the-art cabins and, so far, all mainline and some regional aircraft have adopted the in-flight playlists. 

MailOnline Travel has contacted American Airlines for comment.