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Once upon a time, the most important requirements for an enjoyable holiday were a decent book and good weather.

But now, it seems, the true holiday must-include for British holidaymakers is not so much the things that can help them to switch off as the little extras that ensure they can stay switched on. 

According to a new survey, Britons cannot disconnect from life at home when they go on holiday - and rank the ability to stay in touch with loved ones via smartphones and social media as a modern essential.

Not switching off: Wifi access is the second most important holiday 'comfort' for British tourists

One in three of us now places access to wi-fi as the most desired 'comfort' while on a foreign break.

Research suggests that connectivity beats cleanliness for the majority of holidaymakers, although both come behind the desire for a room with a nice view (43 per cent).

The poll of 2,000 people for online retailer Pixmania revealed that 31 per cent of Britons regard access to wi-fi as the second most desired 'comfort' while on holiday, ahead of having a clean room.

With the World Cup about to kick off in Brazil, access to the internet is considered more important than ever for those travelling abroad.

However, despite the desire to catch the big games at all costs, more than half the people polled in the survey (56 per cent) admitted to haveing previously been told off by a partner on holiday for spending too much time engrossed in their gadgets.

Social networks Facebook (23 per cent) and Twitter (23 per cent) are the most commonly used websites while abroad, followed by celebrity gossip sites (20 per cent), sports news portals (18 per cent) and work email servers (16 per cent), suggesting that many people are unable to fully switch off even while away.

It seems Britons also prone to bad manners while dining out abroad, with 54 per cent admitting to asking if a restaurant has wi-fi before opting to eat there.

Keeping in touch: Many British holidaymakers are almost surgically attached to their phones

Christophe Reinling, of Pixmania.com, said: 'While we know that everyone likes to check social media or catch up on the news when on holiday, it's still surprising to discover how just many Britons now place having wi-fi as a priority when away.

'It appears that our smartphones and tablets are now the first things to make it into the suitcase. Just don't forget to pack your charger.'