Ryanair goes 'family-friendly': The airline which once proposed charging to use the toilet announces 50% discounts for passengers flying with children


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In a desperate attempt to appeal to family travellers, low cost airline Ryanair have announced its new family product, Ryanair Family Extra, offering families a range of discounts on travel and an improved service on all flights.

With the new plans, families are offered fifty per cent allocated seating discounts on children's seats, fifty per cent off checked-in bags for children and discounted priority boarding.

They also announced fifty per cent off travel insurance for children, reduced infant fees (now £20), a free 5kg infant bag allowance.

Family travel: Ryanair bosses have announced huge discounts and increased baggage allowance for passengers with children

Family travel: Ryanair bosses have announced huge discounts and increased baggage allowance for passengers with children

Appealing to their passengers travelling with very young children, Ryanair bosses announced that there will now be bottle warming and baby changing facilities on board every plane (something most parents expect

Families will also be allowed two free pieces of infant equipment, such as buggies, booster seats, car seats or travel cots in the hold.

 

As an extra added bonus, regular fliers will get a Fly & Save bonus – giving them twenty per cent off their third family flight when their family fly twice.

E1DA64 Ryanair Boeing 737 800 taking off

E1DA64 Ryanair Boeing 737 800 taking off

Ryanair has issued two profit warnings in the past year, blaming the impact of the strong pound, high fuel costs and increased competition that forced the airline to cut fares.

Ryanair's Chief Marketing Officer, Kenny Jacobs said: 'As part of our Always Getting Better programme and our commitment to the continued improvement of our customer experience, Ryanair is delighted to launch Ryanair Family Extra, offering families a great range of discounts and an improved service for those travelling with children.

'This the latest in a long line of Ryanair customer improvements, following allocated seating, a free second carry-on bag, reduced fees and a new website and we will next unveil our brand new app and mobile boarding passes in July, followed by a tailored business product, as we continue to offer so much more than just the lowest fares.


 









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